I think I've mentioned here that Political Science was my major in college. It's a long, convoluted (and not unhappy) tale about how I ended up working in the internet marketing industry instead, but that's a story for another day. Today, I'd like to talk about how fun it is when those two worlds intersect.
It doesn't happen often. Politicians don't generally have a lot to worry about when it comes to achieving premium search engine rankings. Their names are all over the news, their sites regularly get linked to by supporters and detractors alike, and if they're running on the ticket of a major party, chances are, they will be easy to find in a quick Google search.
This year, however, as we sift our way through Republican primary after Republican primary, I've had the joy of watching a humorous story unfold, blending politics, activism, and of course, SEO.
Candidate Rick Santorum has a Google problem. This is something that his campaign staffers should have been able to fix with the right internet marketing tools. They should have started early, working to increase the number of links to their own site while hoping that Dan Savage's humorous redefinition site would start to drop off the first page (instead, it's the first result for "Santorum").
However, recent news would indicate that perhaps, Santorum's staffers just don't like him. Maybe they're trolling?
Either way, when SEO & Politics collide, I'm in for a good time!
I am planning a vacation to Maine and Massachusetts this coming summer. There will be a moose safari, play time on the beaches, and lots of good food (an important component of any vacation)! However, I've already started thinking about future trips.
It's very important to me to expose my kids to all this wonderful world has to offer. While I would love to take them to Europe, Asia, or Africa, I feel like those are expeditions that should wait until they are older and can really remember our trips. After all, how many times are we going to visit those places? At least if we stay in North America, we're saving some money and also getting to make great memories in our own area first.
Since we've done southern California, Mexico, Canada, Florida (and down the east coast from New Jersey), the Bahamas, and will soon be visiting New England, I am considering a trip to the midwest for our next vacation. It's an area we haven't spent much time in, and apparently, we could consider doing something fun like a Mississippi River Tour to see the sights and really get a feel for the area. All three of us love boats and cruises, and my previous concern was that we wouldn't have anything to do in that region. With that issue resolved, we can start planning next year's family trip!
Just typing that title makes me want to write this whole post in acronyms.
Seriously, though, I may be a blogger who works in the internet marketing industry by day (and night!) but I am fairly confident that even the inexperienced among us can handle performing some basic search engine optimization techniques on their own sites.
For instance, link building. It's time consuming, for sure, but it's incredibly important, and it will help drive traffic to your website over time. If you take the time to find relevant link trades, you will see an increase in both traffic and placement in organic search results. Writing guest posts for other blogs, contributing articles, or simply emailing other webmasters to see if they're willing to share your site on theirs is a great way to get backlinks. You can also use message boards or free services to make trades.
I should take my own advice! I've been writing a new blog about books - mostly because my livejournal friends were getting bored reading about what I've been reading lately - and I would love to see it receive more traffic and get some commenting action going on, and that isn't going to happen if I'm lazy about links.
Don't be like me - get out there and start increasing your blog's traffic today!