I think I've mentioned here that Political Science was my major in college. It's a long, convoluted (and not unhappy) tale about how I ended up working in the internet marketing industry instead, but that's a story for another day. Today, I'd like to talk about how fun it is when those two worlds intersect.
It doesn't happen often. Politicians don't generally have a lot to worry about when it comes to achieving premium search engine rankings. Their names are all over the news, their sites regularly get linked to by supporters and detractors alike, and if they're running on the ticket of a major party, chances are, they will be easy to find in a quick Google search.
This year, however, as we sift our way through Republican primary after Republican primary, I've had the joy of watching a humorous story unfold, blending politics, activism, and of course, SEO.
Candidate Rick Santorum has a Google problem. This is something that his campaign staffers should have been able to fix with the right internet marketing tools. They should have started early, working to increase the number of links to their own site while hoping that Dan Savage's humorous redefinition site would start to drop off the first page (instead, it's the first result for "Santorum").
However, recent news would indicate that perhaps, Santorum's staffers just don't like him. Maybe they're trolling?
Either way, when SEO & Politics collide, I'm in for a good time!